About us

We are a whimsical, magical, colorful, FUN, wild, outdoors friendly, dog friendly, astrologically oriented, vortex in downtown Ellicottville, NY!  Our building is PURPLE, with yellow, burgundy, light purple accents upon entering you will be greeted by our team and see our curation of socks! OPEN DAILY for your pleasure, organized and neat~  Shopping here is an experience and we are honored to be of service to you, here online and in store!

Interesting Facts

This store started as an antique store in 2010 and started selling socks which became so popular it became a sock store in 2014!  

    
   

 

Our Team

 

 


Rachel, Scotty and Easton

Rachel purchased the store in 2015, at that time she was dating Scotty and wooed him to Ellicottville to live that winter... the rest is history as they say!  Now this business is family owned and operated by our family.  Easton being the youngest on the team!  
Scotty brings a vast background in the online marketing as well as a left brained wiring to help balance my more whimsical right brained skill set.  Since joining forces the store is now available online, we ship to the US, we have expanded our hours on friday and saturday evenings til 8pm, and our curation of socks is richer and shining brighter daily!

Lynn Dubey- Sock Curator

Lynn Dubey is a real pillar of Ellicottville!  She is first generation German immigrant and very proud of it.  Ellicottville wooed her here for outdoor winter sports she started "Today's Headlines" the first Aveda Concept Salon right here on Monroe St and then went on to work with her late husband Hank Dubey doing Ellicottville Effects the premiere paper for Ellicottville.  She has a son who resides in Buffalo and loves his socks:) 

 

Nikki Hime - Sock Curator

 

Gabe Synder

 

Gabe lives in the village and is attending actoring camp this summer with Tony Award winning actors at a SUNY college.  When he's not selling socks you might find him hanging with friends locally or in Canada!  He's also a talented singer and particpated in all county vocals this spring!